Experience

Derek Lawler Creative - Atlanta, GA
Freelance Copywriter/Associate Creative Director

2011—present

• Concepting, copywriting and creative direction for traditional, digital, social and mobile advertising
• Work with agencies and businesses
  
• Edit existing documents for tone, brand voice, length and content architecture
  
• Creative direction for video shoots, radio sessions
  
• Work with a wide range of clients including Zaxby's, Coca-Cola, GP, The Muppets, Porsche, Cutty Sark
  

Roar Groupe: A Publicis Solution - Atlanta, GA
Sr. Copywriter
2013

• Concepted and executed digital campaigns for Chase Bank, including intricate eCRM programs with multiple variables and audiences
• Created and pitched campaign for high-end men's accessories company hook + Albert
  

Creative Circus - Atlanta, GA
Digital Copywriting Instructor
2013-2014

Moxie Interactive - Atlanta, GA
Associate Creative Director - Verizon Sponsorship/Social
2010-2011

• Oversaw a team of over 20 designers, art directors, design directors and copywriters on the Sponsorship and Social segments of Verizon Wireless
• Directed strategy and creative from initial ideation to launch for brands like Verizon, Warner Bros, Fox Films, NFL, NHL, Spike TV’s Video Game Awards
• Wrote, cast and directed branded content for brands such as NHL, Verizon Wireless and the NFL
• Worked with producers to properly budget projects and assign resources
• Worked with clients to meet their marketing needs in the most innovative
 ways possible

Moxie Interactive - Atlanta, GA
Copywriter/Sr. Copywriter
2007-2010

• Created and helped run entire digital campaigns (banners, blogs, sites, social media, branded video content and pretty much anything else you can think of) for clients such as Warner Bros, Verizon Wireless, FIFA World Cup, Coca-Cola, Home Depot, Dew Tour, NHL, MTV
• Successfully created integrated sponsorships between Verizon and over 40 other brands every year
• Extensive client interaction
• Worked closely with designers, art directors, design directors, tech, media experts, programmers and talent

Current, Inc - Atlanta, GA
Copywriter
2003-2007

• Created ad campaigns, collateral, B2B materials and leasing
 items for clients such as Glendale Galleria, Rollings Funeral Services, Muffley & Associates Real Estate, Jones Lang LaSalle, Dayton Mall, International Council of Shopping Centers
• Involved in creative presentations for Dunkin’ Donuts, Litespeed Bicycles, Atlantic Station
• Interacted with designers, programmers and talent to create websites, direct mail, radio and television spots
• Created agency-promo materials for Current, Inc
  

Current, Inc - Atlanta, GA
Jr. Copywriter/Traffic Coordinator
2003-2004

• In addition to copywriting duties, I tracked every job daily, released media to radio and television stations
• Assisted account services team with the day-to-day needs of various
 clients
  

Recognition

2013

• PR News Social Media Icon award for Weber Shandwick’s Frigidaire Time Machine Facebook tab

2010

• Verizon Wireless "Snowy Surprise" Video - Featured in Communication Arts' 50th Anniversary Advertising Annual
• Alan Wake - Gold Games and Gaming W3 Award
  
• Warner Bros/Verizon Inception Campaign
  • Bronze Reggie Award
(presented by the Promotion Marketing Association)
  • Silver W3 Award

2009

• Verizon Wireless Star Trek site – Bronze ADDY – Interactive Media
• Verizon Wireless Star Trek site – Gold W3 Award

2008

• The Home Depot Holiday site – ADDY- Interactive Media

2006

• The International Academy of the Visual Arts’ W3 Awards – Silver for
currentsite.com

2005

• AIGA Seed Awards – Gold for currentsite.com