WINN-DIXIE

Iris Atlanta inherited Winn-Dixie's existing Winn Winn Twinns campaign and were tasked with evolving the characters and continuing their "Best Quality. Winning Rewards" campaign. Along with AD Jody Spychalla, I concepted and created TV spots, in-store radio, circulars, in-store signage, social and more. The result was an even more fun and inviting campaign than they had before and a consistent feel across their many customer touch points.

- Concept, Copy, Client Relations, Client Presentations, Music Selection, On-Set Consulting